What are the tangible benefits of staging a home?
1. Sell a Way of Living, Not a Commodity
People don’t buy houses; they buy a chance to fulfill their dreams and improve their lives.
Although people think they make decisions rationally, decisions often start emotionally. Staging a home creates a more emotional viewing experience and sense of urgency to secure that perfect home.
2. Make an Impactful First Impression
Being inside a property is different from seeing it on the internet; this is why virtual staging doesn’t work. Buyers need to feel the excitement of a luxurious space and connect with a functional furniture layout.
3. Staged Homes Sell Faster
Realtors agree that staging a home helps it sell faster. A property that is for sale does not stop costing its owner money. Mortgage payments are still being made and inconvenient showings take a toll on sellers’ time while the home is on the market. Staging makes it possible to sell a home in days rather than months. The average days on market is currently 49 days.
4. Get a Higher Selling Price
On average, staged homes sell for a higher price than un-staged homes. Buyers offer more money for a house that is staged because they instinctively place more value on the property. Even in a seller market, the “perceived” value of a home that is staged is going to be higher…which helps buyers realize and accept a higher price paid.
The latest staging statistic of 4,505 homes showed an 18% increase over list price once professionally staged!
5. Highlight the BEST Parts of your Home
By staging your home, you will be marketing to your strengths and not your weaknesses. Leaving the house bare allows prospective buyers to spot reasons why NOT to buy or to pay far lower than you ask. Staging will direct their attention to the best features of the property.
6. Your Home Looks Larger
Staging makes a home look bright and spacious. Minimal furniture gives the impression of roominess, which is good for selling your property.
7. Staged Homes Show as More Move-in Ready
Move-in ready homes confirm the assumption that your home has been well cared for. Buyers will appreciate and pay more for “loved” homes that look their best!
8. Separate Your Home from the Competition
Staging strategies are used to help market the home so it stands apart from the competition. Your home will be THE PRIORITY to visit!
Staging is the way to show all that is good about a property you want to sell, which is the goal of your marketing efforts. A well-staged property will elicit quick and often above list price offers from buyers who have a “Fear of Missing Out”. Those buyers won’t let someone else snag their perfect home; more perfect due to the stylish ways it was staged.