Hiring a Professional Stager – What Sets Front Range Stage Apart

Hiring a professional stager should not be a social media popularity contest!  Thoroughly vet the company and don’t fall prey to the “Bait and Switch”…or B&S.
B&S #1 – A social media referral who stages as a hobby or a Realtor without any formal training or certification
B&S #2 – A figure head who provides you the bid but hands you over to family, friends and assistants to do the actual sub-par work or is a lone stager who doesn’t have the staff to accommodate timely requests/deadlines
B&S #3 – Shows photos of their best inventory but uses second-hand furniture due to a limited inventory
B&S #4 – Promises luxury staging but doesn’t deliver due to using inappropriate size/scale/style of furnishings
B&S #5 – Bids low to get the job but then raises the price or offers free rentals just to get the job…you get what you pay for!
Finding a certified professional stager requires a bit of due diligence.  Front Range Stage utilizes a team approach consisting of 100% Certified Stagers with standardized training and operating principles.  We have the talent and inventory to consistently offer Premier levels of staging as we have for 18 years!  We won’t offer you a $550 vacant home staging package because frankly, that isn’t a big enough investment to pay a talented stager to deliver house appropriate furnishings that would result in multiple offers.  We are seasoned experts who operate with honestly and integrity and will advise sellers to spend that money on paint or other small upgrades to the home instead of staging.  
We are active members of the Real Estate Staging Association making great strides to further “professionalize” our industry by eliminating staging practices and stager behaviors that negatively impact our Realtor Partners.  While Realtors are bound by a code of ethics, not all stagers belong to a trade association with a code of ethics and many did not graduate from a certification training program that has this curriculum.  As just one example, those of us bound by the RESA code of ethics must ensure:  Before photos of an occupied or vacant property staging are never publicly shared in any format until after the sale is closed! 

Do not fall for the B&S…thoroughly vet your stager and ensure bids compare apples to apples.   Ask for a list of homes currently on the market to review the quality of inventory used and to ensure the appropriate amount and scale of décor is used.  Some homes are “over-staged” which can be just as bad.  We use proven design strategies to custom design the staging to elevate the home’s status on the market to draw higher priced offers!


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